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The Dideva brand represents a unique universe and style that emphasizes the culture and the African fashion in its globality and diversity. A style that mixes all cultures, with a beautiful marriage of black African fabrics and Moroccan finesse. It is addressed to customers looking for exoticism, warmth, colors and poetry in their daily life.
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Journeys– Dideva
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Dideva's journey

The history of Dideva, this brand of clothing and accessories 100% MADE IN AFRICA designed and produced in Morocco for men and women.

1998

The concept visualized and carried from the heart of Senegal to Morocco.

2010

Dideva was born, the dream came true!

2011

Opening of the first Dideva boutique in the old Medina of Fez. Introduction of objects of art and decoration, table linen with wax fabric and shea-butter cosmetics for hair and body.

2012

Introduction of the first collection of an ethnic and trendy clothing line which was a hit with tourists and locals alike.

2014

Invitation to the first fashion show in Casablanca during the Fashion Days at the Sofitel Tour Blanche with the presence of Yves Saint-Laurent's star model, Kewe Mar of Senegalese origin.

2016

Sale of Dideva collections in hotels and concept stores in Marrakech: The Selman, 33 Majorelle, Ksar Char Bagh.

2017

The passage of Dideva to the mythical Sabahiyat show on 2M where the sublime Leila Hadioui wore beautifully one of Dideva's creations.

2018

Realization of a second fashion show in Dakhla in March on the occasion of the second edition of the International Festival of luxury fashion in Dakhla Tirs Sahara Arabica.

2020

As the world was shaken by the COVID-19 pandemic, a new collection was born: a superb line of clothing and handbags with a mix of vegetable leather and Faso Dan Fani.

Over the years, Dideva has invested and committed itself by participating in humanitarian projects in Saint-Louis in Senegal with the goal of improving the status of women and children around the world.

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