“Dideva represents a unique universe and style that showcases African culture and fashion in its globality and diversity.”
My dream of being an African fashion figure was born in Senegal, matured and became a reality in Morocco. I draw my inspiration from the contrast and duality of these two beautiful countries that have both lulled me with their cultures and tormented me with their social codes.
The change from one country to another, from one culture to another, has been very difficult and challenging. It was only at the age of 18, when I was admitted to university in Morocco on a scholarship of excellence from the Senegalese government, that I realized that I am black, and that this black, this skin color that I have naturally worn since birth, was disturbing elsewhere.
For a young girl full of ambition, discovering a world riddled with racial discrimination is one of the most brutal experiences of my life.
The Dideva brand represents a unique universe and style that emphasizes the culture and the African fashion in its globality and diversity. A style that mixes all cultures, with a beautiful marriage of black African fabrics and Moroccan finesse. It is addressed to customers looking for exoticism, warmth, colors and poetry in their daily life.
Dideva's vocation is to bring fabrics out of their confidentiality by offering original clothing lines that can be worn every day. You will find creations with different materials manufactured in Senegal, Mali, Kenya, Burkina Faso and other countries.
Collection de Didéva faite pendant le confinement en collaboration avec Fatima-Zahra pour...
Un style que pourra adopter toute femme ou tout homme amoureux du détail, de l’original...
Didevafrica, entreprise marocaine créée en 2010, se lance dans la confection du vêtemen...
Dideva is a clothing line launched by the Senegalese designer Awa Diakhaté, based in Moro...
